- La Liga Announces New Broadcasting Deal for 2027–2032
- Breakdown of the New €5.25 Billion Package
- Movistar+ and DAZN Continue Shared Rights
- Why Real Madrid Voted Against the Agreement
- La Liga vs Premier League: A Huge Revenue Gap
- Comparison with Bundesliga’s Media Rights
- What This Means for La Liga’s Future Competitiveness
- Conclusion
La Liga Announces New Broadcasting Deal for 2027–2032
La Liga has officially confirmed a new broadcasting rights package that will run from the 2027–28 season through the 2031–32 season. This long-term extension strengthens the league’s position in the global football market and secures financial stability for Spanish clubs during a period of intense competition with other major European leagues.
According to Spanish outlet MARCA, the agreement extends the current contract—originally due to end in 2027—by five additional seasons, ensuring continuity with two major platforms: Movistar+ and DAZN.
Breakdown of the New €5.25 Billion Package
The total value of the new deal is reported to be €5.25 billion (approx. ¥950 billion) over five seasons. This equates to an average of €1.05 billion per season, or roughly ¥190 billion per year.
The new package represents a €60 million increase compared to the current agreement, marking a modest but important step forward in La Liga’s financial development.
The deal was approved by La Liga’s Broadcasting Rights Management Committee, with nearly all clubs in Spain’s top two divisions voting in favor—except one.
Movistar+ and DAZN Continue Shared Rights
A key component of the renewed contract is the continued split between Movistar+ and DAZN. Both broadcasters will again show five matches per round each, maintaining the hybrid distribution model introduced in recent years.
This model has improved accessibility for fans and expanded the league’s visibility across multiple platforms, a core part of La Liga’s digital strategy.
Why Real Madrid Voted Against the Agreement
Surprisingly, Real Madrid was the only club to vote against the new broadcasting rights package.
While no official explanation has been made public, the club has historically opposed centralised revenue distribution, arguing that elite clubs generate more global value and should receive a larger share.
This continues their long-running disputes with La Liga president Javier Tebas over financial governance and media rights policy.
La Liga vs Premier League: A Huge Revenue Gap
Although the new deal represents growth, it still leaves La Liga significantly behind the English Premier League in terms of annual media revenue.
The Premier League currently earns €1.6 billion per season (approx. ¥290 billion), creating an annual gap of €550 million—nearly ¥100 billion.
This gap highlights the competitive challenge facing La Liga as it seeks to maintain global influence while the Premier League continues to dominate the international broadcast market.
Comparison with Bundesliga’s Media Rights
La Liga president Javier Tebas has previously stated that overtaking the Bundesliga in media value is a strategic priority.
For now, the Bundesliga earns €1.346 billion annually (approx. ¥243.8 billion). That places the German league €296 million ahead of La Liga each season (approx. ¥53.6 billion).
While the gap is smaller than that of the Premier League, closing this distance remains a key objective.
What This Means for La Liga’s Future Competitiveness
The newly signed broadcasting deal provides La Liga with financial stability through 2032, helping clubs plan long-term sporting and commercial strategies. However, the widening gap with the Premier League—and the persistent gap with the Bundesliga—underscores challenges that cannot be solved by domestic broadcasting alone.
Global expansion, digital engagement, competitive balance, and international marketing will play critical roles in determining whether La Liga can regain momentum in the global football economy.
Still, the increase in revenue and the commitment of major broadcasters indicate confidence in La Liga’s product and its long-term potential.
Conclusion
La Liga’s €5.25 billion broadcasting deal marks a significant step toward financial stability and modernization heading into the next decade. Yet it also highlights the league’s ongoing challenge to compete with the Premier League’s massive global pull and the Bundesliga’s strong domestic market.
With the agreement secured, the focus now shifts to strengthening the league’s international appeal and ensuring Spanish clubs remain competitive on and off the pitch through 2032.
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