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New Face of Japan National Team: JI BLUE
The Japan Football Association (JFA) has officially appointed a special ambassador unit called JI BLUE for the "Best View 2026" campaign of the Japan national football team. This announcement was made on the 10th at a joint press conference by JFA and Adidas in Tokyo, drawing massive attention from both domestic and international media and fans.
JI BLUE is composed of 12 members from global boy groups JO1 and INI. The members are: Shosei Yonashiro, Hiroto Nishi, Ruki Shiraiwa, Junki Kono, Keigo Sato, Shogo Tajima, Hiromu Takatsuka, Takato Goto, Takumi Kawanishi, Akimi Kinjo, Yudai Sano, and Rihito Ikezaki. By blending music and football, the unit aims to expand support for the SAMURAI BLUE both domestically and internationally.
By engaging fans through both football and music, JI BLUE represents a new form of cheering culture, reaching younger audiences and global fans alike.
Connecting Music and Football: A New Challenge
JI BLUE leverages the power of music to support the Japan national football team, bridging the gap between fans and players. Under the campaign theme "Best View 2026", they aim to deliver enthusiasm and dreams nationwide, while spreading a message that encourages everyone to pursue their dreams.
The fusion of music and sports transcends traditional promotional activities and is expected to enhance the influence on younger generations. JI BLUE delivers excitement and passion for football through music, inspiring fans in innovative ways.
Given that JO1 and INI are already highly popular both domestically and internationally, their participation in cheering for the national team attracts attention from audiences beyond football fans, promoting the sport to a wider community.
Members’ Excitement and Aspirations
During the press conference, members shared their honest thoughts. Junki Kono said, "I was extremely surprised. I have been watching World Cup qualifiers and the Brazil match, and I never imagined being appointed as an official ambassador. I will give my all."
Keigo Sato added, "My eyes popped when I heard the news." Wearing new uniforms featuring their names made them feel as if they were officially part of the national team, inspiring motivation and determination.
The members’ expressions and words showed their deep love for football and strong unity as a unit. Their passion motivates not only fans but also the national team itself.
All members have a strong connection to football, which ensures credibility in their ambassador role. Through their efforts, they aim to inspire more people to enjoy football and encourage the next generation.
BLUE WING ACTION Campaign: Connecting Fans Nationwide
Along with JI BLUE's appointment, JFA launched the "BLUE WING ACTION ~Show the Power of Support to the World~" campaign. This initiative counts the total number of reactions on official X (formerly Twitter) and Instagram, JFA’s official app "JFA Passport," and fan messages nationwide to measure support activity.
Once support reaches 2 million actions, a cheering video will be displayed in New York City during the next World Cup. This initiative visualizes fan enthusiasm and promotes Japan’s support globally.
This campaign encourages fans from all over the world to participate, enhancing the excitement around the national team. Utilizing SNS and apps allows supporters to reach audiences beyond the stadium and provides an interactive cheering experience.
Significance of Music and Sports Fusion
The appointment of JO1 and INI members as official ambassadors symbolizes a new cultural initiative that merges music and sports. It also helps reach younger audiences and international fans, raising the profile of the Japan national team.
As members are genuine football enthusiasts, their support carries authenticity, making it more than just a promotional activity. Their presence also introduces new ways to enjoy football and match viewing.
Combining music with sports adds entertainment value to cheering activities, expanding the excitement of match attendance. Musical performances supporting football attract attention at domestic and international events alike.
Future Activities and Outlook
JI BLUE will continue a wide range of activities, including live events, social media campaigns, music releases, and fan engagement events. Between 2025 and 2026, they are expected to energize domestic and international matches.
The unit also inspires fans by emphasizing the importance of pursuing dreams, valuing effort, and fostering teamwork. This motivates younger generations to embrace challenges and aim higher.
By merging music and football, JI BLUE evolves beyond a conventional cheering squad into a cultural influence. Engaging with global fans through social media further spreads the appeal of the Japan national team worldwide.
Conclusion
The creation of JI BLUE marks a new era of cheering culture, blending music and football to enhance the "Best View 2026" campaign. With the passion and influence of JO1 and INI’s 12 members, JI BLUE connects fans globally and supports the national team’s spirit.
This initiative is more than promotion—it embodies encouragement for everyone pursuing their dreams. As JI BLUE continues its activities, it will shape a new culture of fan participation and strengthen the bond between music, football, and supporters worldwide.
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